VisitScotland’s first-ever global campaign is shining a spotlight on Glasgow as one of the country’s most outstanding destinations.
Glasgow Music City Tours founder and guide Fiona Shepherd is the subject of one of the twelve beautifully-shot, documentary-style online films which capture the spirit of Scotland through the eyes of those who live and work here.
Images of Glasgow will be beamed worldwide as part of the new VisitScotland cinematic TV advert set to be shown to audiences across the USA and UK. Timelapse footage brings the stunning venues within the city, such as the SSE Hydro, Barrowland and King Tuts to life alongside a specially commissioned soundtrack by the Royal Scottish National Orchestra (RSNO).
Fiona, who combines her job as a music journalist with running Glasgow Music City Tours, shares her passion for the city in which she was born and its vibrant music scene in ‘Fiona’s Story’. In the film she speaks of the unique atmosphere of gigs in Glasgow, how its audiences are renowned the world over for ‘being vocal’, and of the bands which have started out in the city – including Oasis, Franz Ferdinand and Belle & Sebastian. She also talks of her love for Glasgow and living in a city which has ‘so much going for it’ and is ‘the music epicentre of Scotland’.
Fiona Shepherd, said: “I feel very proud to have been asked to be in one of the short films which were commissioned for VisitScotland’s major new marketing campaign and I’m absolutely delighted that Glasgow and its fantastic music scene is being promoted in the stunning new TV ad as well as in the online film. It’s great to see VisitScotland showcasing the very best of Scotland’s culture to a worldwide audience through this exciting campaign.”
The ‘Spirit of Scotland TV ads and series of online films, including ‘Fiona’s Story’, can be seen at: https://www.youtube.com/user/VisitScotland